I'm Benjamin
hello
A Design Leader with 7 years of experience, I have successfully led and mentored cross-functional design teams, fostering a collaborative environment where innovation thrives. By aligning design strategies with business objectives, I have consistently delivered impactful solutions that meet both user needs and organizational goals. With a keen eye for detail and a passion for staying ahead of industry trends, I strive to create seamless and intuitive experiences that leave a lasting impression.
Skills
What I'm capable of
01
Hiring, Team Growth and Management
Streamline the hiring process, recognize talent, create an environment that fosters collaboration, and unlock the boundless creativity within a team. Review and offer valuable training and mentorship to the design team, empowering them to grow and enhance their skill sets.
02
Project Management and Planning
Create a design vision for the product from a user’s lens, Develop comprehensive design briefs and tools to establish project timelines, ensuring the prompt delivery of designs. Cultivate strong relationships and collaboration with cross-functional teams, promoting synergy across departments, surpassing their expectations, and fulfilling their specific needs
03
Design Process
and Tools
Implement robust design processes and standards to maintain uniformity and excellence across all projects. Stay updated on the latest design trends and tools to make work efficient and smart.
04
Design Sprint and Workshops
I frequently conduct workshops and ideation techniques with my team to drive better results. I design the workshop based on the problem to solve, the information we have, and time constraints.
05
Problem Identifying
Collaborate closely with business stakeholders, and help them identify the real problems to solve through extensive user research, surveys, focus group discussions, task analysis, affinity mapping, usability testing, etc.
Experience
What I'm great at
Since November 2021 (2 years, Bangalore)
Lead UX Designer
Ajio Business, Reliance Jio
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Improving B2B, B2C and B2B2C ecommerce experience across Onboarding, Discovery, Purchase, Payment, Post Purchase, Reward and Support flows - for Distributors, Retailers and their End Consumers, across various products in Ajio
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Improve business tools to improve work efficiency and management of their sales force through data dashboards, ticketing systems, lead capture forms, etc.
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Managing cross-functional design teams to deliver exceptional outputs from research to content-enriched UI - with well planned 5 day design sprint workshops.
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Built social commerce product (Fleek) for GenZ and Luxury commerce product (Swadesh) for HNIs
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Hired a cross-functional design team scaling it from 11 to 25.
View process & projects
2018-2021 (3 years, Chennai)
UX Manager
Matrimony.com
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Driving retention, and engagement through frequent product improvements across onboarding discovery and contact journeys - within the BharatMatrimony app
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Building a design system that scales across various products at matrimony.com, maintaining standards across each product, and improving the efficiency of the team.
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Understanding user behavior and pain points through structured research practices. Translating research into actionable insights using affinity maps & designing workflows and wireframes that evolve into product features.
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Established processes with the right tools that optimized the way that designers work and interact with users, developers, product managers, content writers, and other stakeholders
next billion users
design system
2016-2018 (2 years, Pune)
Interaction Designer
Left Right Mind
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Was involved in creating new product strategies and great user experience on various verticals like Banking, Lifestyle, Education, Healthcare, Construction, Recruitment, etc.
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Contributed the advantage of game theory to various projects to increase engagement, awareness, and motivation. Projects included tools to choose the right insurance, data collection, education portals, and e-commerce applications.
2016 (6 Months, Mumbai)
Product Designer
Future Factory
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Was involved in research, ideation, and prototyping of kitchenware concepts that made dishwashing an easy and enjoyable process.
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Various concepts included fun & efficient tools, Ideas to save water & Reducing the number of utensils required.
2020 onwards (3 years, Remote)
Game Designer
saltedmangoes.com
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Designed and published the game "Bible-It", a fun family game for 2-5 players
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Actively conduct events & built a community under this personal initiative.
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I also manage the website, constantly improving it to increase conversions, strategize automation, and campaigns for retention, reduce bounce rates, increase engagement, etc.
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Designed a game that sensitizes the impact of our actions on society and how each one of us could be responsible for reducing the spread of the virus. This game received D’source Corona Design Challenge Merit Award, hosted by IDC, IIT Bombay
Achievements
What I'm proud of
theThinkBag
MIT institute of design, Pune
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thethinkbag is an introspection tool that helps users visualize their thoughts before making a decision. It addresses the problem of how emotions may affect our decision making, and urges the user to think rationally before making a decision.
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the thought behind thethinkbag was to have a friend who could listen to your problems and give you a rational solution. A friend whom you could depend on, someone who wouldn't judge you
Let's get in touch
Design to me is an opportunity to change the way we look at a problem. I'm a problem solver, keen not just to solve the issues found at the surface, but also to dig deeper and find those problems that cause the issue we see at the surface. Analyzing this through research and setting up directions to solve for it is what brings me the most joy at work and life :)
Benjamin Kurien
